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Mobile Experience and Content Personalization

There are few places on earth where the mobile experience cannot be found. Even Antarctica has coverage.

Generally speaking the mobile voice experience is relatively high. We all have our personal “outage” and “no-service” horror stories, but generally the experience is positive. Mobile browsing, on the other hand, is at the opposite end of the quality spectrum. Granted tablets like the iPad and the Samsung Galaxy Tab offer a friendlier user experience. Still, smartphones and cell phones rank low when it comes to the mobile browsing experience.

The main culprit, among other things, is the sheer smallness of the browser; those tiny little browsers loading tiny little search pages, with tiny little results with tiny little …….. Well I think you get the picture — everything is tiny and it takes numerous steps to reach the data you’re looking for. This adds up to a very frustrating experience with a high attrition rate.

The solution to the pain is simple — content personalization.

Youneeq supports the delivery of relevant and personalized content across all mobile devices. Youneeq can determine what type of mobile device an individual is using and deliver relevant content to that device and user. Without users having to search for that data or sign up for the service. Youneeq will work with PDA’s, smartphones and cell phones.

Instead of showing the whole site to a user, Youneeq creates mobile friendly pages. So people spend less time searching and more time reading.

By understanding user wants and needs and reducing the steps in locating data, Youneeq improves the mobile user experience and makes it more engaging. The key to mobile is getting relevant data to users very quickly. A typical mobile search takes place outside of the home. You may be at the mall, grocery store, library or elsewhere and you need some important information quickly. The website that gets you the engaging and relevant information in a timely manner will have the highest chance of creating a sale.

This means you require a consistent cross channel user engagement strategy. Which means users must receive a consistent experience across all of your digital touch points if you want to keep them as customers. If you don’t, your competitors will and we will be one of the first people your competitors call.

Youneeq gives marketers the ability to deliver relevant content with a laser beam focus to an individual. With no support or input from your internal IT team required. Freeing them up to focus on more critical tasks while taking away the mundane tasks that are a drain on your precious resources.

Mobile Experience and Content Personalization - Youneeq - Cookieless AI personalization engine

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